SUBWAY CHAIN SERVES UP SPONSORSHIP FOR ATLANTIC UNIVERSITY SPORT
Last Updated: December 04, 2008
HALIFAX - A $500,000 partnership between Subway Restaurants and Atlantic University Sport (AUS) will allow more than 2,000 university students across Atlantic Canada to pursue both their athletic and academic dreams.
AUS executive director Phil Currie and Irwin Dawson, chair of the Atlantic Canada Subway Franchisee Advertising Fund Trust, revealed the details of the agreement on Friday at the Nova Scotia Sports Hall of Fame. The deal positions Subway Restaurants as the exclusive quick-service restaurant partner of the AUS.
"Subway is delighted to partner with AUS because it allows us to play a role in promoting university sport, an important part of many students' post-secondary experience," said Dawson. "As an industry leader, we feel a responsibility to do our part to encourage physical activity, along with nutritious food choices."
Under the agreement, Subway becomes the title sponsor of all 16 AUS championships, while supporting all 11 AUS member athletic departments. In addition, the company's logo will be featured online, in print materials and at regular season AUS sporting events.
Subway will also be title sponsor of the Player of the Game and Athletes of the Week recognition programs. A Subway Player of the Game is recognized immediately after the game and receives a $10 gift card from the chain. The Subway Players of the Week (one male and one female) receive a framed certificate and a $50 gift card from Subway, and are recognized on the AUS website.
"This sponsorship with Subway is the first of its kind for our organization," said Currie. "Subway is an integral partner and team player for the future development of university sport in the Atlantic region."
The agreement runs until 2011.
About Atlantic University Sport:
Atlantic University Sport is responsible for governing interuniversity sport in Atlantic Canada and is comprised of 11 member institutions and over 2,000 student-athletes who compete annually for 16 conference championships in nine sports: basketball, cross country, football, hockey, rugby, soccer, swimming, track and field and volleyball. It is the mission of Atlantic University Sport to enhance the educational experience of students in university through sport programs offered by member institutions working in partnership.
About SUBWAY® Restaurants:
The Subway restaurant chain is the world's largest submarine sandwich franchise, with more than 29,000 locations in 87 countries, including more than 2,200 locations in Canada. In 2002, the Subway chain surpassed McDonald's in the number of restaurants open in the U.S. and Canada. Headquartered in Milford, Conn., the chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The Subway chain was named the No. 1 franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 ranking for 2005 -- for the 14th time in 18 years.
(with information from Atlantic University Sport)
AUS executive director Phil Currie and Irwin Dawson, chair of the Atlantic Canada Subway Franchisee Advertising Fund Trust, revealed the details of the agreement on Friday at the Nova Scotia Sports Hall of Fame. The deal positions Subway Restaurants as the exclusive quick-service restaurant partner of the AUS.
"Subway is delighted to partner with AUS because it allows us to play a role in promoting university sport, an important part of many students' post-secondary experience," said Dawson. "As an industry leader, we feel a responsibility to do our part to encourage physical activity, along with nutritious food choices."
Under the agreement, Subway becomes the title sponsor of all 16 AUS championships, while supporting all 11 AUS member athletic departments. In addition, the company's logo will be featured online, in print materials and at regular season AUS sporting events.
Subway will also be title sponsor of the Player of the Game and Athletes of the Week recognition programs. A Subway Player of the Game is recognized immediately after the game and receives a $10 gift card from the chain. The Subway Players of the Week (one male and one female) receive a framed certificate and a $50 gift card from Subway, and are recognized on the AUS website.
"This sponsorship with Subway is the first of its kind for our organization," said Currie. "Subway is an integral partner and team player for the future development of university sport in the Atlantic region."
The agreement runs until 2011.
About Atlantic University Sport:
Atlantic University Sport is responsible for governing interuniversity sport in Atlantic Canada and is comprised of 11 member institutions and over 2,000 student-athletes who compete annually for 16 conference championships in nine sports: basketball, cross country, football, hockey, rugby, soccer, swimming, track and field and volleyball. It is the mission of Atlantic University Sport to enhance the educational experience of students in university through sport programs offered by member institutions working in partnership.
About SUBWAY® Restaurants:
The Subway restaurant chain is the world's largest submarine sandwich franchise, with more than 29,000 locations in 87 countries, including more than 2,200 locations in Canada. In 2002, the Subway chain surpassed McDonald's in the number of restaurants open in the U.S. and Canada. Headquartered in Milford, Conn., the chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The Subway chain was named the No. 1 franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 ranking for 2005 -- for the 14th time in 18 years.
(with information from Atlantic University Sport)
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