These are the core beliefs that guide our actions, policies and decision making:
Purpose We are principled, focused and strategic in pursuing our vision.
Excellence We are innovative, performance-driven and results oriented.
Team We believe in the power of "team" on the court, in our communities and across the country.
Nation We take pride in representing Canada to the world.
Recognized as a world leader in all aspects of basketball, and consistently reaching the podium in FIBA competitions and the Olympic Games.
We aspire to excellence in leading the growth and development of the game at home, and in pursuing medal performances on the international stage.