Mission and Vision

Canada Basketball's 2020 Vision
“A World Leader in Basketball”


Canada Basketball's Mission
Leading a unified basketball community to engage all in quality experiences and drive international success.


Canada Basketball’s Values

  • Collaboration
    • We believe in listening to and openly communicating with our members and stakeholders.
  • Equality of Opportunity
    • We believe that our system must be open and inclusive.
  • Ethics
    • We believe only in the ethical pursuit of excellence.
  • Personal Growth
    • We believe that basketball contributes to personal health, happiness and the development of positive life skills.
  • Pathways to Excellence
    • We believe in providing quality opportunities for athletes, coaches, officials and administrators to fulfill their potential.
  • Respect
    • We believe that participants, competitors, coaches, officials, administrators and supporters must honour and respect each other and our game.
  • Pride
    • We are proud of our sport and its role in both community and athlete development.


Canada Basketball’s Priorities

  • Unifying the basketball community.
  • Developing an enduring economic model.
  • Building a dynamic development infrastructure that results in international success.