Partners
Government Support
Sport Canada programs support our sport system at the national level, provide financial assistance to our high-performance athletes, advance the objectives of the Canadian Sport Policy, and help Canadian organizations host sport events that create opportunities for Canadians to compete at the national and international level.
Own the Podium is a not-for-profit organization that prioritizes and determines investment strategies for National Sport Organizations in an effort to deliver more Olympic and Paralympic medals for Canada. Own the Podium’s largest contributor of funding is the Government of Canada with additional funding provided by the Canadian Olympic Committee (COC), the Canadian Olympic Foundation, and the Canadian Paralympic Committee (CPC).
Own the Podium continues to drive Canada’s high performance sport system forward in a quest to help more athletes and coaches win more medals in future Olympic and Paralympic Games.
Our Sponsors
Edmonton is the official home of the Canadian Women’s National Team. They were officially welcomed to their new home at Edmonton’s Saville Community Sports Centre in June 2013, confirming the city as a centre of excellence for sport development and elite athletes.
Maple Leaf Sports & Entertainment Ltd. (MLSE) is Canada’s preeminent leader in delivering top quality sport and entertainment experiences to our fans. MLSE is one of North America’s leading providers of exceptional experiences. It is the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League) and Toronto FC II (United Soccer League). MLSE owns or operates all of the venues its teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and the OVO Athletic Centre. MLSE also provides fans in Toronto incredible live music and entertainment events. MLSE strives to deliver championships to our city and our fans and bring the world to its feet.
The Nike brand has a long-standing association with Canada Basketball dating back to the mid -1990s. Nike’s loyalty and dedication have been a key ingredient to the development and growth of the sport in our country. Over the years, Canada Basketball and Nike have worked together on several grassroots initiatives such as the Nike sponsored Centre’s for Performance and the Nike All-Canada Camp. Nike continues to support the Canadian National teams and shares a commitment with Canada Basketball to grow the game of basketball.
Red Bull is the energy and event partner of Canada Basketball 3x3.
Sportsnet is Canada’s #1 sports network. Uniting Canadians through sport, Sportsnet’s multimedia offerings include Sportsnet (consisting of 4 regional channels: East, Ontario, West, and Pacific), Sportsnet ONE, Sportsnet 360, Sportsnet World, the Sportsnet Radio Network, Sportsnet.ca, Sportsnet NOW, SN NOW+, the Sportsnet app, and podcasts. Sportsnet is the official Canadian NHL national multiplatform rights holder, and is the regional broadcaster for the Vancouver Canucks, Calgary Flames, Edmonton Oilers, and Toronto Maple Leafs. Sportsnet also has extensive coverage of the Toronto Blue Jays and Toronto Raptors, as well as NBA, MLB, Grand Slam of Curling, National Bank Open presented by Rogers, CHL, IndyCar, WWE, Super League Rugby, Premiership Rugby, Bundesliga, FA Women’s Super League, and FA Cup. Sportsnet is part of Rogers Sports & Media, which is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit Sportsnet.ca.
Toyota is the Official Mobility Partner and Official Vehicle of Canada Basketball. Toyota will sponsor all eight Canadian National Teams as well as various grassroots sports initiatives. This partnership is part of Toyota’s vision of an inclusive society, and represents their commitment to supporting athletes to be the best they can be, because it believes in the power of human movement at its fullest potential through vehicles, sports experiences and more.
Our Partners in Sport
FIBA, the International Basketball Federation, is the world governing body for basketball. Founded in 1932, we bring together 213 National Basketball Federations from all over the world. We organize and oversee international competitions that include the FIBA Basketball World Cup, the Olympic Basketball Tournament and 3x3 basketball. We establish the official basketball rules as well as the regulations that govern the relationships between the different members of the basketball community. We have five Regional Offices in Africa, Americas, Asia, Europe and Oceania. Founded in 2008, the International Basketball Foundation (IBF) takes care of the social, humanitarian and educational activities of FIBA.
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in nearly 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
U SPORTS is the national brand for university sports in Canada. Every year, over 20,000 student-athletes and 900 coaches from 56 universities vie for 21 national championships in 12 different sports. U SPORTS also provides higher performance international opportunities for Canadian student-athletes at Winter and Summer Universiades, as well as numerous World University Championships.
The Canadian Collegiate Athletic Association enriches the academic experiences of student-athletes by providing leadership, programs and services that foster development through high-level competitive opportunities in intercollegiate sport. Today, CCAA student-athletes compete in seven sports at 10 CCAA national championships, each hosted by a CCAA member institution. Our 94 member institutions include colleges, universities, technical institutes and cégeps located in eight provinces and regionally governed by five member conferences
The Canadian Olympic Committee leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada’s elite athletes need to perform at their best and give their everything every day. The backbone of Canada’s Olympic movement, the Canadian Olympic Committee works with National Sport Organizations to prepare the Team for the Olympic, Youth Olympic and Pan American Games. By sharing our athletes’ stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.
A league created by Canadians for Canadians, the CEBL has the highest percentage of Canadian players of any professional league in the country, with 80% of its current rosters being Canadians. Players come from the NBA G-League, top international leagues, the Canadian National Team program, and top NCAA programs as well as from U SPORTS. The only First Division Professional League partner of Canada Basketball, the CEBL season typically runs from May through August.
The You Can Play works to ensure the safety and inclusion for all who participate in sports, including LGBTQ+ athletes, coaches, and fans. We achieve this by creating a community of allies that is able to foster a true sense of belonging. This becomes possible when sports teams sharpen the focus on the person’s skills, work ethic, and competitive spirit, not their sexual orientation, gender identity or expression.
