‍TORONTO (March 19, 2024) – Canada Basketball announced Tuesday a partnership with Turo as an official partner of Canada Basketball.

Canada Basketball and Turo, Canada's leading car sharing marketplace, will team up to send lucky fans on an unforgettable trip to Las Vegas as Canada’s Senior Men’s National Team faces the United States in exhibition action this July. In addition to round-trip airfare, accommodation and tickets to the game, the winners will journey to the Grand Canyon in a luxury vehicle from Turo. 

Turo and Canada Basketball will also unveil several other “Only on Turo” digital contesting opportunities to bring fans closer than ever to the action at upcoming Canada Basketball games and events nationwide.

“We’re thrilled to welcome Turo to the Canada Basketball team as we continue our drive towards Paris,” said Michael Bartlett, President & CEO of Canada Basketball.  “Our organizations have a shared commitment to connecting communities across Canada, and with the exciting opportunities ahead of us this summer, we hope Canadians from coast-to-coast-to-coast will join us on this journey.”

Throughout the summer, the two organizations will provide fans with exclusive behind-the-scenes access to Canada Basketball’s Senior Men’s and Women’s National Teams as they prepare to take on the world. The series will be shared across Canada Basketball’s social media network.

“We are proud to partner with Canada Basketball to support our homegrown athletes as they embark on an exciting journey,” said Cedric Mathieu, Senior Vice President and Head of Turo Canada. “We know our Turo community crave memorable experiences and this partnership will open the doors for fans around the country to participate in something special.”

Turo will also be on-site at upcoming Canada Basketball games and tournaments to show fans first-hand how Turo connects its users with extraordinary experiences.

Representatives from both organizations will celebrate the partnership announcement tonight at an exclusive post-draw event hosted by Canada Basketball. The event will feature an interactive panel with head coaches Jordi Fernández and Víctor Lapeña, who will share an inside look at what will undoubtedly be an exciting summer ahead. 

Travellers in Canada and abroad can find an unparalleled selection of vehicles to book that are perfectly suited for any travel occasion. Whether it’s a family friendly SUV, a luxury convertible or a sleek EV, you can book any vehicle and have it delivered to the airport, a hotel or your front door. Travellers can download the Turo app or visit Turo.com to book their dream car for their next adventure. 

​​This partnership was sourced and facilitated by Oak View Group Canada, the sponsorship agency of record for Canada Basketball.

About Canada Basketball:

Canada Basketball is the National Sporting Organization for the sport of Basketball in Canada.  Canada Basketball is respected worldwide and recognized by the International Amateur Basketball Federation (FIBA) and the Government of Canada as the sole governing body of amateur basketball in Canada.  Canada Basketball, a not-for-profit organization, represents all basketball interests and provides leadership, coordination and direction in all areas of basketball.

About Turo:

Turo is the world’s largest car sharing marketplace, where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, you can skip the rental car counter and choose from an extraordinary, totally unique selection of nearby vehicles shared by local hosts. Entrepreneurs can take the wheel of their futures by becoming hosts and building car sharing businesses on Turo, leveraging our established platform to scale their businesses to meet their goals.

With an unwavering mission of putting the world’s 1.5 billion cars to better use, Turo unlocks the hidden value in idle and underutilized assets, empowering anyone to get in the driver’s seat. Find your drive® — Turo.